Big Data and Customer Advice: Informative or Invasive?

Big Data and Customer Advice: Informative or Invasive?

To recommend or not to recommend? This is the question firms around the world are asking themselves when it comes to helping their customers make better buying decisions digitally. Each consumer’s action online, on their mobile device, or even in a retail store is a point where data can be captured, recorded and used to […]

Building the 5-Member BI Dream Team

Building the 5-Member BI Dream Team

Business intelligence and analytics projects and initiatives are often the victims of “illusions of competence”, where multiple individuals are placed on a project, all team members attempt to manage all verticals within a smaller scope and then attempt to fit their difference deliverables together at the projects conclusion. This will lead to a lot of […]